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Aura Blockchain Ready to be Unveiled

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Aura blockchain

Aura blockchain

According to reports, the AURA blockchain—which was first mentioned in March—is ready for unveiling.

AURA is a blockchain-powered platform that allows customers to verify the authenticity of luxury goods.

The team behind its include ConsenSys, LVMH, and Microsoft.

The AURA Blockchain

Owners of luxury brands Louis Vuitton and Christian Dior, LVMH, is key to AURA’s inception. The company is now hoping other luxury competitors will join the blockchain.

ConsenSys is a blockchain software technology company based in Brooklyn, New York. It teamed up with Microsoft to develop the technology that underpins AURA.

Now the group is encouraging other luxury designers to join the consortium saying AURA, is designed to “serve the entire luxury industry with powerful product tracking and tracing services.”

The group’s news release furthered:

“AURA makes it possible for consumers to access the product history and proof of authenticity of luxury goods — from raw materials to the point of sale, all the way to second-hand markets.”

The AURA blockchain works by storing unique information about every product stored on the decentralized ledger. Users can then use a brand’s official app to download a certificate which details the authenticity of the good.

Opera Adds Support for Tron

The AURA blockchain isn’t the only crypto news today.

Internet search engine, Opera, is adding support for Tron’s TRX and TRC-standard tokens in its browser-based crypto wallet.

Once the integration of the TRON blockchain is finished, users of the browser will be able to use those tokens within the browser.

The support from TRON also allows Opera’s 300 million users play Tron games and use its decentralized apps (dApps)—all within the browser.

Tron currently has over 400 dApps built on the Tron blockchain.

Opera launched its native crypto wallet in December of 2018 and already holds support for Ethereum and any ERC-20 standard tokens.

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The web browser said that it has plans to add support for “multiple” blockchains in the coming year.

Do you think the Aura blockchain will help the luxury goods sector? Are you happy for Opera adding Tron support? Let us know your thoughts!

Featured Image: Deposit Photos/nils.ackermann.gmail.com

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Microsoft Partners with Ethereum to Create New Digital Assets

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Ethereum

Ethereum

The world of cryptocurrencies has developed at a breakneck pace over the past few years, and now it has emerged that tech behemoth Microsoft (NASDAQ:MSFT) is going to work with Ethereum to create new digital assets. Until a few years ago, it was almost unthinkable that one of the biggest companies in the world was going to enter the crypto space—but now, things have certainly changed.

Major Details

Microsoft is apparently working with ETH in order to find a way to audit newly created crypto tokens accurately.

In addition to that, the company also noted that the Azure Blockchain Tokens are going to be put into use in this particular project. Azure is the company’s very own cloud service, and over the years it has grown into a multibillion-dollar business. Azure Blockchain Tokens are operated through the Ethereum blockchain, and this is where the world’s second-biggest cryptocurrency comes into the picture. Now that the two have come together for this project, great things are sure to come to the crypto space—legitimacy, standard procedures, and who knows what else.

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The founder of Ethereum, Vitalik Buterin, has stated that the arrival of new tokens has been particularly disruptive for the blockchain space and has created extreme congestions. By extension, it should be a problem for Azure as well, due to its presence on the network.

The principal architect at Microsoft stated what exactly Azure is going to bring to the table. He said, “We’re bringing the kind of efficiency you see in Amazon Fresh and Amazon Now everywhere… because you’re closing the gap between parties collaborating together and working through business processes.”

What do you think about Microsoft’s plans with Ethereum? Do you think this will bring good things to the crypto market?

Featured image: DepositPhotos © Violka08

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Microsoft Adds Blockchain Tools to Power Platform

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Microsoft

Microsoft

It helps the cryptocurrency sector when the broader world begins to utilize the digital assets’ underpinning technology. Of course, I’m talking about blockchain technology. Therefore, it’s a great push for the decentralized asset when technology giant Microsoft clearly becomes a huge advocate for blockchain.

How is it an advocate? Well, it is reportedly making blockchain-based tools available to PowerApps and Microsoft Flow users. The news has come first from tech publication GeekWire.

Microsoft and Blockchain

According to the sources, Microsoft will announce plans for adding blockchain tools to its Power Platform at the Microsoft Business Applications Summit today in Atlanta. It has specified that AI and blockchain tools are the latest additions in the company’s PowerApps custom application builder and PowerBI business intelligence tool.

Microsoft’s Power Platform is a suite of tools that allows collaborators to build custom apps, to help automate workflows, and to analyze data. The suite consists of three tools: Power BI, PowerApps, and Microsoft Flow.

Microsoft Using Blockchain

The tech giant is not new to using blockchain. It has previously released several blockchain-powered tools based on its products.

Most recently, it introduced the new Azure Blockchain Development Kit specifically for the Ethereum blockchain. This aided developers who are building apps using Microsoft’s Azure Blockchain Service.

Also in May, it revealed that it is “building a decentralized identity network atop of the Bitcoin blockchain.”

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IBM

Tech competitor IBM entered the blockchain arena earlier in 2019. It developed its own blockchain aimed at financial services companies like banks. Called LedgerConnect, IBM’s blockchain is a proof of concept blockchain platform that applies blockchain technology to a number of financial areas including sanctions screening, know-your-customer processes (KYC), collateral management, and derivatives post-trade processing.

What do you think about Microsoft adding blockchain tools to its Power Platform? Off the back of India’s proposed crypto bill, which will put cryptocurrency holders in jail, the crypto space needs more big companies to make moves in its favor.

Featured Image: DepositPhotos © scanrail

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